Quantic Connect
Companies and organizations are constantly competing in the race of business. The companies with the best marketing techniques and promising services outshine the others and overtake them in every aspect. But how long can they lead in the race? To avoid such a question arising in businesses, the companies must focus on customer retention.
Telemarketing techniques have proven to be successful in generating more leads and higher sales through telephonic interaction with the potential buyers. B2B marketers are focusing on their telemarketing strategies to reach out to a larger crowd with friendly and convincing tone and end up in building trust and stronger bonds with them.
B2B telemarketing allows the companies to interact with the targeted group of prospects through messages or calls, to provide them details about their services or to get feedback of their products and then think about the next step of this relationship. This type of marketing especially helps the companies in generating more leads. The leads or ‘probably interested’ crowd are then qualified according to their wants and needs. This has helped in ensuring increased number of potential buyers as well as number of sales.
Telemarketing is a cost-friendly marketing technique. The reps do not have to leave their seats for promoting their products and the time saved can be utilised for further generation of leads. This type of marketing also allows the companies to measure their performance and impact on the public through the recorded calls and replies from the people they have contacted to. Thus, telemarketing has been successfully widening the business empires and building stronger bonds with the customers.
B2B telemarketing can be used in a variety of campaigns. Let us learn about them.
OUTBOUND LEAD GENERATION
A company’s telemarketers try to contact the interested audience, identify their requirements and expectations, qualify them accordingly and measure the level of interest they show towards their company’s products or services. After closing deals with the potential customers, they plan on to set a second meeting with them for further process of buying and selling.
INBOUND SALES SUPPORT
A company must ensure that the public can easily contact with their team by providing the contact details on their website and engaging the inbound sales support team in answering the queries. The team must then present fulfilling answers and schemes in front of the callers to turn them into permanent customers.
OUTBOUND CAMPAIGN SUPPORT
A company organises many events and campaigns with expectations of larger crowd of customers around them and bigger profits. The telemarketers help in inviting the potential buyers through calls, messages or emails, to their event and then gauge the response rates and try to increase them. They also follow up with those who ignored the emails and did not respond.
There are some certain key elements and steps that are followed by almost every B2B companies for successful telemarketing.
Establishing Goals and Identifying the Audience
Before starting promoting the brand’s name, companies must lay out goals to achieve at every step. They have to first identify the crowd they want to target their marketing techniques at, and then take the required steps in engaging this crowd in buying the products they offer.
Building up the Brand’s name
People willing go to the companies who have successfully built up a trusted brand name. Through thorough campaigning and advertising via calls and messages, companies try to make their brand’s name popular and intuil trust among the people. This can definitely result in increased number of interested customers.
Telemarketers deal with different kinds of people with different kinds of queries. They must prepare scripts according to the types of calls they get and stick to those scripts for smooth conversations. They must also keep in mind that personalising the script or making friendly conversation with the person on the other end, can lead to better bonding with that possible buyer.
Train, Test and Analyse
The telemarketing team must get the proper training of talking to the customers. But the trainings will not be enough. They have to test some new techniques and erase some prolonged practices. Through thorough analysis of these techniques, they are needed to present the best soft skills in front of the callers.
BEST EXAMPLES OF TELEMARKETING SERVICES
Some companies that have already built their telemarketing empire successfully are listed here.
FLATWORLD SOLUTIONS
Flatworld Solutions is an outsourcing company with an excellent telemarketing team of over 700 employees, who have experience in transcription and call centre services.
VSYNERGIZE
Vsynergize is a marketing services providing company with over 300 employees having specialization in call centre services and telecommunication.
EXL SERVICE
EXL is an operations management and analytics company with over 1,500 employees working together to provide best back office services and voice services.
Different B2B companies are putting forward different telemarketing strategies to lure the audience towards the services they provide. But not all of them are successful. With proper knowledge and training of telemarketing, a company’s team can fruitfully engage more customers in buying the products and services they are offering. They must learn from the experts and outshine the others.
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