Quantic Connect
All kinds of businesses put huge amount of effort and time in promoting their brand’s name. They seem to apply numerous types of event marketing strategies to attract their prospects towards their companies’ products. Here, what they are actually doing is promoting the products or services of their company.
How about I say you that promoting your events using the same kind of contents can be highly beneficial?
Interesting! Isn’t it? Promoting the events, you are organizing, with the name of your brand along with promoting the products and services of your company is a wholesome idea. If you are a little confused, don’t worry. This article is going to wash away all your confusions by explaining about event branding, its importance and some tips on it.
Before you learn about event branding, let’s see what branding means. You have your own perspective about your company. You want the public to see your company the way you see it; a platform filled with quality, honesty and potential. Branding helps you in doing that. In simple words, ‘branding’ means widely spreading goodness of your company so that people are able to see the company as you want them to see.
Jeff Bezos once said, “Brand is what people say about you when you’re not in the room.”
Now it’s easy to understand what event branding is. Event branding is nothing but branding through events. The events, your company organizes from time to time, needs to be branded. This means infusing your brand’s name into your event content and the event itself. But how far can event branding take your company if it is not monitored properly?
Imagine that your company has organized a brilliant set of events that has already attracted many companies and their CEOs. But to you surprise, one of your teams forgot to display your brand’s logo in any of the events. That’s a small mistake, isn’t it?
No! There you lost the professionalism you want your company to present.
Events are great platforms to learn about your prospects as well as present the best of your company in front of them. Consistent branding, while promoting your events, not only spreads awareness about company’s products and services, but also about the brand as a whole. Therefore, consistent event branding is considered as the final garnishing on top of your beautifully-presented events.
A company’s event branding should be such that their brand name will be enough to convince the public or prospects to get involved with them.
Now let’s see how event branding works.
When it comes to promoting the name of the brand, it is quite a tedious job. Companies spend millions just to make their brand name popular. Imagine how important this is.
Therefore, they organize events to attract other businesses as well as the public. Event branding gives a little boost in fulfilling this objective. Many successful companies spend lots of money in designing their brand’s logo. Do you know why?
It is because the brand’s logo acts as the face of the company. Inserting the brand’s logo into everything the company offers is the base of branding. In a similar fashion, presenting the logo in the entire events’ session is equally important in event branding.
Now let us look at some useful tips on event branding
Event branding can be a tricky job. But there are some tips and strategies followed by many successful companies to maintain consistency in event branding.
It may be difficult for the companies to persist their event branding strategies on social media platforms. Large crowd of people on social media sites are tough to be persuaded. Therefore, they urge their social media handling team to maintain a common format whenever they post on the behalf of the company.
From pre-event notifications to post-event follow-ups, companies send hell lot of emails to their customers, prospects and attendees. They try to maintain a fixed template along with their company’s brand logo to give a professional touch to the emails.
Your company’s website must be discovered by the search engines. For that, the team focus on features like page rank, domain authority, etc. for ensuring that their events are found by search engines. On top of that, adding promotions and ads on your website can help you get greater exposure on the web.
The way events are essential for brand recognition, event branding is equally necessary in the same way. Event branding must not be discarded from your plans when it comes to event marketing. I hope this article could help you understand the basics about event branding.
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